Are you wondering how you can get the word out about the cool new inventions you and your team are working on, or how you can promote your upcoming competition or member recruitment event? Find out the various channels through which you can best communicate and market your news and events in this News and Publicity guide compiled by Applied Science Communications and UBC Public Affairs.
Publicising your team for new members:
There are several different mediums through which you can advertise for your team through UBC Engineering and the Engineering Undergraduate Society (EUS).
Digital Signage - Promote on the screens!
If you would like to promote your event using the TV monitors throughout UBC and Engineering buildings, please follow the instructions below:
- For the template and tips on how to create the slides for the digital system, please go UBC Digital Signage for design/content tips and sign templates.
- Decide on your target audience:
- For campus-wide distribution contact the UBC Digital Signage team (they require 2 weeks notice).
- For engineering-building distribution submit prepared high-res .jpg or .png files to firstname.lastname@example.org for approval. (Note: to be approved, your submission must be a 16:9 oriented, high resolution .jpg or .png file.) Once approved, please allow for 2-5 business days to upload to the system.
If you wish your slides to show exclusively on a specific monitor, please specify the building/monitor in your request:
- Kaiser atrium, 2nd Floor Kaiser lounge & Macleod atrium
- Engineering Design Centre
- Chemical & Biological Engineering building
- Civil Engineering (CEME Building)
- Mechanical Engineering (CEME Building)
News—UBC Public Affairs & Applied Science
Applied Science Communications is the main channel of communications and marketing for the Faculty of Applied Science, and UBC Public Affairs is the university’s conduit to the media. Both units support students and faculty by helping assess if a story has news value, identifying the best media outreach strategy, and writing and packaging stories.
UBC Public Affairs deliver news to the media through our UBC News website and several formats: media releases, Q and As, media advisories, expert advisories and social media (Twitter).
Student engineering teams work with UBC Public Affairs, Applied Science Communications and the news media when they are preparing for competition and planning a media event to showcase their work and innovation. UBC News may issue a media advisory to invite journalists to attend the event and provide some details on what they will see. Applied Science Communications amplifies Public Affairs efforts through our various channels.
A final word: the media provide a great opportunity to convey your story widely. Once you have prepared yourself for interviews and sent out your story, you need to be available and responsive to media, and sensitive to their deadlines.
For your news needs, contact the APSC Communications Team at email@example.com.
e-nEUS is a weekly email newsletter that goes out to all current UBC Engineering undergraduate students.
The e-nEUS goes out on Sunday evenings, from September to April, and on a monthly basis in the summer. Articles are accepted up to 12 noon the Wednesday before the e-nEUS comes out!
The e-nEUS is a great way to get word out about:
- EUS events
- Engineering Student Services/Co-op/Faculty notices
- Industry Announcements
Contact the e-nEUS Editor:firstname.lastname@example.org.
Social Media—Applied Science and Engineering
Contact the APSC Communications Team at email@example.com for the following:
- For UBC Engineering Facebook page (primary audiences: current students, alumni, general public)
- For Twitter, @ubcappscience and @ubcengineering (primary audiences: general public, industry, current students, alumni, journalists)
- For UBC Engineering Facebook groups (primary audience: current students
APSC This Week
APSC This Week is Applied Science’s weekly e-newsletter for APSC faculty and staff. Please submit your newsletter items by 8 am on Thursday for inclusion into next week’s edition. If you have any questions about this newsletter, please contact firstname.lastname@example.org.
UBC Events Calendars:
Contact the APSC Communications Team at email@example.com for the following as well:
UBC Events—Applied Science calendar: Applied Science has its own UBC Events calendar in which events that pertain to the entire UBC community are advertised. You may promote an event that has a UBC-wide appeal on this calendar.